Two growth formats
City destination restaurants and high-visibility highway family stops.
MURTHAL DHABA 90s • BUSINESS WITH US
From one memorable stop
to a national food destination.
We are evaluating committed partners for city and highway formats with an indicative investment capacity of ₹1 crore to ₹10 crore.
EXPANSION
DESK90sCITY • HIGHWAY • PURE VEG
DESK90sCITY • HIGHWAY • PURE VEG
THE OPPORTUNITY
A familiar Indian food emotion—built for modern scale.
Murthal Dhaba 90s combines a sharp Pure Veg promise, generous highway food, family occasions and a distinctive 90s identity. The expansion programme is intended for partners who value disciplined operations as much as ambitious growth.
100% Pure Veg positioning
A clear family-first identity with broad day-part relevance.
Multiple revenue occasions
Breakfast, à la carte dining, lunch buffet, groups and celebrations.
Experience-led brand
Murthal generosity, 90s nostalgia and modern family comfort in one story.
TWO PATHS • ONE BRAND STANDARD
Choose the market.
Protect the experience.
City Destination Restaurant
A family-led dining destination for neighbourhood demand, celebrations, buffet occasions and repeat local visits.
- Dense city or growth-corridor market
- Strong family catchment
- Experience-rich Pure Veg positioning
Highway Family Stop
A visible, convenient food stop built around traveller trust, parking, family comfort, group meals and all-day demand.
- Strategic highway visibility
- Safe access and suitable parking
- Family and group service potential
WHO SHOULD APPLY
Capital matters.
Operating character matters more.
We are looking for serious, transparent and patient partners—not passive enquiries.
- 01Indicative investment capacity of ₹1 crore to ₹10 crore
- 02A suitable city or highway opportunity, owned or professionally secured
- 03Long-term commitment to food quality, service and brand standards
- 04Transparent funding, due diligence and active operating governance
A DISCIPLINED FIRST CONVERSATION
Four steps before any commitment.
Profile
Share your city, capital range, background and preferred format.
Fit review
The team evaluates strategic, financial and operating alignment.
Location study
Shortlisted opportunities move to site and market due diligence.
Commercial discussion
Structure, scope, responsibilities and next steps are documented.
EXPANSION DESK
Serious about building with us?
Share complete information once. The founder’s desk can then evaluate the opportunity with clarity.
DIRECT BUSINESS EMAILthaaba90s@gmail.comCity • Highway • Strategic Property • Operating Partner